04 Jun Expo Marketing 2019 In Panama
Panama will bring together the best experts in marketing, business and commercial strategies in Latin America from June 5th to 6th, in order to share their knowledge at the industry’s top event: EXMA – Expo Marketing 2019. During this meeting it is estimated that more than 1,500 people of 5 nationalities will be trained in different aspects related to “Marketing Economy, according to the free market’s demand”, which is the main topic of this event.
EXMA is a platform specialized in high-level updating for the marketing industry in Latin America, with presence in 8 countries, among them: Colombia, Mexico, Bolivia, Ecuador, Peru, Panama, Arab Emirates and Jordan. This professional platform is always leading on the latest trends and tools of greatest interest for the market, experience’s exchanging through the most representative exhibitors of the world and more than 25,000 attendees per year.
During this current edition in Panama, Ken Segal, former creative director of Apple, will address the topic “The effectiveness of future marketing is simplicity”, accompanied by Diego Ruzzarin – Pepsi, who will speak about Foodlosofia; Omar Carrion, general manager of the Digital and Brand Commitment Unit (Fidelity) of Latin America, who will talk about mass consumption; Gabriel Alzate, innovation researcher, will provide information on digital transformation; and James Hardy, former director of Alibaba. These are the panelists that will be participating at EXMA. For his part, Alfonso Garcia, commercial director of Mastercard Panama, said that “it is a privilege to be part of this specialized platform once again, whose goal is for professionals to receive high-level updates.”
It is estimated that, like last year, there will be a large participation of advertising agencies, banks, insurers, government officials, specialized companies in mass consumption, automotive sector, hardware stores, among other items. For Enrique Sanchez, Marketing Director of the Tourism Authority of Panama, EXMA is an excellent platform for professionals in the marketing industry to stay updated in the new trends of the current market through recognized specialists in the field.